Whether you’re a B2B or B2C marketer, it’s vital to measure the return on investment (ROI) of your content marketing. But while most B2C marketers are aware that their blog posts are one of their top content types, many B2B marketers don’t measure the ROI of their content. Blog posts are the most popular content … Read more
Whether you are a small business or a large corporation, having an effective content marketing service is essential to your success. There are many factors to consider, such as pricing, keyword research, and strategy. Here are some tips to help you choose a content marketing service that’s right for your company. Interactive content Using interactive … Read more
Creating and distributing content for your small business can be an effective way to engage your target audience. However, it is important to remember that you need to choose the right medium for your business. You should also ensure that the content you create is authentic to your brand and represents its voice. Create content … Read more
Whether you are looking to start a career in growth hacking or are interested in the skills needed to be successful, there are a few things to keep in mind when thinking about your career goals. Here is a list of five factors you will want to consider. Content hacker Using a variety of techniques, … Read more
When using analytics for marketing, it is important to consider how to properly segment your audience by demographics or behavioral cohorts. You can also use data integration, take-home tests, and attribution to optimize your customer journey. Cost per lead Cost per lead is a marketing metric that helps you determine how much money you’re spending … Read more
If you are looking for reasons why content marketing works, then you are in the right place. I am going to share with you some of my favorite reasons that content marketing works. I hope you will find them helpful! Authentic journeys A holistic view of the buyer’s journey is essential to content marketing success. … Read more
The content marketing world is set to explode in the coming year. And if you’re an aspiring blogger or entrepreneur, you’ll want to get on board early to make sure you’re prepared. The good news is that there are several excellent speakers lined up to give you advice and help you navigate the coming year. … Read more
A marketing glossary contains terms and definitions that can be used when discussing different aspects of business. Some of the topics covered in this article include Affiliate marketing, A/B testing, Business to business (B2B), Segmentation, Product launch and release schedule, and Promotional mix. Product launch and release schedule When you launch a new product, it … Read more
If you’re into content creation then there are some apps that you can use that you may not be aware of. These apps can help you come up with a new idea, make a cute image, create a meme or even make an awesome screenshot. Pic Collage If you are looking to create a great … Read more
Having a good understanding of your industry is essential to your success in marketing. For instance, if you’re an IT company, you need to understand the different types of websites that can be used, the advantages and disadvantages of social media, and how you can use SEM to increase your business. Branding A brand is … Read more