During the next decade, content trends will continue to evolve. These include the creation of behind-the-scenes content, voice-activated content, and user-generated content. Each of these trends will have a profound impact on the way that marketers interact with their audiences. Voice-activated content During the past few years, the voice-activated content landscape has undergone a major … Read more
Depending on what type of content you are trying to market, there are different ways to make it happen. There are Blog posts, videos, Quizzes, Social media and Infographics. But which is the best way to create content that your target market will want? Social media Creating the right social media content is a key … Read more
Creating content marketing funnels is an important tool to help you attract, convert, close, and delight customers. Whether you’re marketing a product or service, using funnels can help you identify who’s most likely to convert, and help you optimize your funnel for maximum conversions. Attract, convert, close, and delight Whether you are just getting started … Read more
Whether you’re just starting out with content marketing or you’ve been a long-time pro, there are a few things you can do to make sure that you get the most out of your content. Read on to learn how to identify your target audience, optimize your content for readers and search engines, and align your … Read more
Whether you’re just starting out with blogging, or have been blogging for years, you’ll be happy to learn that there are many great resources out there. One of the best is copyblogger, by Brian Clark. Read on to learn more about how to create killer content for your website. Content marketing for solo professionals Founded … Read more
Creating a content marketing strategy that generates leads is a great way to reach your target audience. You will need to know who your prospects are, and how they can benefit from what you have to offer. You should also think about how you can build a customer journey map. This will help you to … Read more
Whether you’re planning to launch a website, an app, or a mobile application in the future, you need to know what content marketing is and how it can help you. Content marketing can be divided into three categories: Shoppable content, visual content, and podcasts. Learn how to create content that is engaging and useful to … Read more
Using content blogs to market your products or services can help you become a more visible and trustworthy company. In fact, about 500 million blogs are in the world right now, and if you can manage to get yours out there, you can start to make some serious money. About 500 million blogs in the … Read more
Whether you’re new to email marketing or you’re an old hand, it’s always helpful to understand the basics of the industry. Here are six definitions to keep in mind. Autoresponders Getting into the habit of using autoresponders in email marketing is a great way to keep in touch with customers and prospects. These emails are … Read more
Whether you’re a B2B or B2C marketer, it’s vital to measure the return on investment (ROI) of your content marketing. But while most B2C marketers are aware that their blog posts are one of their top content types, many B2B marketers don’t measure the ROI of their content. Blog posts are the most popular content … Read more