Which Type of Content Marketing Strategy Works Best?

type of content marketing

Depending on what type of content you are trying to market, there are different ways to make it happen. There are Blog posts, videos, Quizzes, Social media and Infographics. But which is the best way to create content that your target market will want?

Social media

Creating the right social media content is a key component to building a strong brand. Content marketing has the goal of creating leads, selling products and services, and enhancing the relationship between the brand and the target audience. The following content types can help increase your engagement, followers, and likes.

User-Generated Content is a great way to share real, honest content about your brand with your audience. Examples of this type of content are reviews, videos, and images. This content shows your audience that you’re a real company that connects with your customers.

Videos are one of the most shared online content types. According to Cisco, by 2022 video will account for 82% of all online traffic. If you aren’t using videos, you are missing out on a huge opportunity.

Videos are also a great way to show potential customers how your products work and how they’ve been used by actual customers. This can increase your sales by as much as 2,000 percent.

Infographics are also popular. You can customize them with your brand’s colors and information. They’re also shared three times more than videos. These are a great way to condense complex information into easy-to-read pieces.

Polls are also a great way to engage your audience. You can post questions and allow people to vote for their favorite answer. You can also post questions about hot topics to increase engagement.

Stories are another great content type to create. These stories can be created on social media network apps or websites. They can also be used for promotions, business updates, and to show behind-the-scenes activities. Stories are a great way to encourage click-throughs and build awareness.

Blog posts

Using blog posts as part of your content marketing strategy can be a great way to attract readers and boost search engine rankings. However, a well-constructed blog post doesn’t have to be difficult to write. There are a few tips that can help you write a great post that will get your audience’s attention.

First, make sure to write your blog post with a purpose in mind. This can be done by using a survey to see what your target audience is looking for or by asking them questions.

In addition, you should also make sure to include a call-to-action. This can direct consumers to your website or landing page. Adding a good CTA can make a huge difference to your conversion rate.

Another great idea is to use user-generated content. This is especially useful for blogs that are focused on the travel or photography niches. These posts provide a new perspective on your topic and expose your work to new audiences.

The best part about this type of content is that it is highly profitable for your business. If your audience finds the post helpful, they will be more likely to return for more information or purchase your products.

One of the best ways to show off your products is with a product comparison. This type of content is similar to a product review, but can be more informative.

Another popular example is a list post. These types of posts are great because they are often educational, offer ideas, or provide suggestions.

Another example of a blog post that combines the above elements is a list of success stories. Success stories are great because they can provide your readers with an idea of what your customers are experiencing and what they hope to achieve.


Whether you’re a startup or an established brand, infographics can help you attract more visitors to your website. They can also improve your search engine optimization. They’re easy to create, and can be shared over social media channels. So how do you create a compelling infographic?

The first thing you should do is to determine what information you need to present. This will require some research. You’ll need to determine the most important statistics. If you’re creating an infographic about your company, for instance, you may want to look at the most common questions customers have asked. Using this data will help you craft your infographic.

Once you have your data, you’ll need to present it in a way that will be meaningful to your audience. Infographics are great at conveying complex information in a way that’s easy to understand. They also help to reduce bounce rates and increase page dwell time.

In addition to boosting your brand’s visibility, infographics can also help you generate quality backlinks. Backlinks are a positive signal to Google. You can improve your SEO ranking by incorporating alt text, structured data, and other elements into your infographic.

Infographics can also help you increase your brand’s visibility by increasing the number of shares you receive. In fact, visual content is 40 times more likely to be shared than non-visual content. Adding a logo to your infographics helps to make them more credible and memorable.

You can also increase the reach of your infographics by using social media channels. Sharing your infographic on social media will increase its exposure and generate links to your website. By using social media to promote your content, you can reach a larger audience and increase the chances of your content going viral.


Using quizzes as part of your content marketing strategy can be a powerful way to engage your audience and provide them with essential information. Whether you’re looking to gain leads, drive traffic or improve your overall brand image, a quiz is an effective tool to achieve your goals.

Quizzes can provide a unique insight into your customers’ personalities and needs. They can help you identify which customers are most likely to purchase your products and services. You can also use them as a guide for your future marketing efforts. They can also increase customer engagement and reduce bounce rates.

Quizzes are also effective for generating engagement on social media. They can be hosted on your website, or you can use a third-party quiz platform. Social media services such as Facebook, Twitter and LinkedIn offer you the ability to personalize your posts with graphics and images.

If you’re using a third-party platform, you’ll also have the option of collecting and analyzing data. This data can help you measure the performance of your quiz. You can also choose to create a landing page for your quiz, which is a great option if you’re looking to increase traffic and engagement.

You should also consider the design of your quiz. Using visuals can make your quiz more fun and immersive. The more relevant media you use, the more likely your audience is to stay engaged.

You can use keywords as a basis for your quiz. This can help your landing page rank in search. You should also include a call-to-action, which is a link to your website or product recommendations. You can also offer a free product or service in exchange for your customer’s contact information.


Creating video content is now a part of the digital marketing landscape. This form of content marketing is a great way to attract new customers and boost your conversion rates. However, it’s important to know what kind of videos to produce to meet your marketing objectives.

To start, make sure you know your target audience. You can use research to discover your audience’s needs and determine content gaps. You should also create a video content marketing funnel, including the types of video content you plan to use at each stage of the funnel.

Video content marketing is effective in B2B as well as B2C businesses. It’s a great way to boost conversion rates, create strong engagement with your target users and provide informational value. In addition, it’s also an excellent way to build relationships with your audience.

The right videos for your business can include explainers, how-to content, case studies, vlogs, interviews, and testimonials. They can help your audience understand your product or service and answer common questions.

Videos help reduce bounce rates and build trust with your audience. Videos can also generate backlinks and boost your SEO. However, you should create videos that stand out to draw users’ attention. Videos also help your audience understand the challenges in your market. Videos can also serve as a ground for future promotions.

Creating video content isn’t difficult. Technology has made it easy to create good videos. In fact, it’s possible to create a good video without spending a lot of money. Just make sure to plan ahead and stick to your marketing plan.

Videos should be shared on social media platforms, including Facebook. If possible, you should also distribute your video content through earned and owned channels. Videos should also be optimized for crawlers.

If you're serious about becoming a content writer and getting paid for your work, then you need to check out this great writing course. It includes training on content marketing writing, so you can learn how to write for clients and get paid for your work. Click here to learn more.