Whether you’re a B2B or B2C marketer, it’s vital to measure the return on investment (ROI) of your content marketing. But while most B2C marketers are aware that their blog posts are one of their top content types, many B2B marketers don’t measure the ROI of their content.
Blog posts are the most popular content type for B2C marketers
Creating blog posts is a great way for B2C marketers to build trust with customers. Consumers are looking for information that is relevant to their current needs. It’s important to keep your content short and to the point. The average American household has access to more than 10 connected mobile devices.
Using your customer’s journey as a guide, you can identify the content that’s relevant to them. The best content ideas help solve their pain points. You’ll also want to make sure your blog is user-friendly. Use numbered lists, bullet points, and subheads to break up your writing.
It’s also important to have a call-to-action in every blog post. This should be a call to action that points people to another page or post. This will help you increase conversions. Your blog content should also be reviewed by an editor. This will ensure it’s free from spelling mistakes and typos.
Your content should also be optimized for search engines. Google’s algorithm focuses on quality. If your blog doesn’t have strategic keywords, it’ll be difficult to rank. This will result in your competitors outranking you. Adding keywords targets to your title tags, meta descriptions, and social media posts can help boost your SEO.
If you aren’t familiar with how your website’s visitors navigate your site, you can use Google Analytics to find out where they’re coming from. This will help you determine what your keywords are. You can then use that information to create a more optimized blog.
The average B2C website gets 126% more traffic if it is updated with blog posts on a regular basis. For the best results, you should publish 2-4 blog posts per week. The most popular types of blog content are case studies, videos, and how-to articles. You can also use listicle posts, which get 80% more traffic than other blog content.
Using your customer’s journey to determine what content is relevant can help you plan your blogging strategy. It can also help you identify which search terms to use. It’s also helpful to look at your competition’s blogs to see what they’re doing right. You may even want to feature some of your customers’ success stories in your own blog. Your customers may share the content with their friends or family.
You can also measure your blog’s effectiveness with analytics. Using tools like Backlinko can help you analyze your content’s performance. This will show you how many clicks your posts receive and which ones have the most impact. Ideally, you’ll be able to see the best performing posts in your Google Analytics.
You can also add keywords in the title tags and subheads of your blog. This will help drive more organic traffic from Google. This will also help your blog’s visibility and increase your SEO.
Tracking how often your content is being shared
Using the right software, you’ll get an idea of the size of your content, resulting in a more streamlined operation. You’ll be rewarded with a higher quality of life, less headaches and a lower stress level. Keeping track of all your content is a top priority as they are all in the same boat, and you need to know what you’re doing to get there in the first place. Having a plan is the key to a successful content marketing program. A little planning and preparation goes a long way in getting the most out of your marketing budget. Having a plan in place will also help you keep the most important information top of mind.
B2B marketers don’t measure ROI of their content
Approximately 40% of B2B marketers are unable to prove that their content marketing strategy has increased sales. Developing and tracking an effective B2B marketing strategy is not easy. There are many factors that influence how well your campaign will perform. However, with the right information, you can make better decisions. Here are three common ways to measure your B2B marketing ROI.
The first step to measuring your B2B marketing ROI is to determine your goals. It is important to set realistic goals that are attainable. You may want to generate more leads, increase traffic to your website, or increase the number of customers you have. Once you have a clear idea of your goals, you can begin tracking your analytics. To do this, you need a website tracking software. Once the software is installed, you can track your B2B marketing analytics.
The second step is to set up a workflow process to determine the success of your marketing. You can measure your marketing by examining your web traffic, opportunities, and social media sharing. You can also look at your metrics for lead quality and sales lead quality. A third step is to report your findings to senior management. A third of B2B marketers do not report these findings to their managers.
The fourth step is to measure your ROI by multiplying the amount of revenue generated by the amount of money you invested. This can give you an accurate indication of how much you are spending. For example, if your company spent $10,000 on a marketing campaign, and you received $1000 in revenue, you would have a positive ROI. You can then use this information to justify your marketing costs.
Finally, you should measure your marketing’s impact on the overall experience of your audience. Approximately 67% of B2B marketers consider the overall experience of their content when measuring the success of their marketing. This is important because you need to be aware of the time your content takes to produce a positive result. This can help you determine how to improve your ROI. You can also use these metrics to evaluate your current marketing strategy.
It is important to understand that there is no such thing as a linear process when it comes to your content marketing. It can take months to see any positive results. In fact, 70% of B2B marketers say that the flow of their content creation projects is excellent. In addition, 80% of B2B sales interactions will take place on digital channels by 2025. This means that your content needs to be relevant to the buyers in every stage of the buyer’s journey. You can do this by incorporating visuals into your content. In fact, 75% of content marketers say that adding visuals increases the ROI of their content.
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