During the next decade, content trends will continue to evolve. These include the creation of behind-the-scenes content, voice-activated content, and user-generated content. Each of these trends will have a profound impact on the way that marketers interact with their audiences.
Voice-activated content
During the past few years, the voice-activated content landscape has undergone a major transformation. Companies are now looking for new ways to engage their customers. Instreamatic, a provider of ad management, recently partnered with Pandora and will soon launch interactive ads for voice-activated content.
According to a report by Deloitte, spending on voice-activated assistants will reach $19 billion by 2023. That means that 65% of US adults will use voice search daily, while the total number of US households using voice assistants will increase to 55 percent by 2022.
The shift towards voice interfaces is driven by the demand for personalised information, as well as access to deals and information about products. This has led to a huge rise in voice assistants, which have a wide range of skills.
These virtual assistants are witty, funny, and humorous. They can also answer questions about products, and provide assistance. They are also a great way to engage consumers, as they can provide a personalized experience.
Alexa, Google Home, and Siri are the three most popular voice assistants. Amazon has 60,000 voice applications in the United States, and a few dozen new skills are added every day. Apple introduced Siri on its operating systems in 2010, and Siri is now available on iPhones.
With a wide array of voice assistants, voice content developers must deal with a number of different platforms. This can be a frustrating experience, but the voice-controlled device revolution is on its way. In fact, it will be a very large part of the content marketing landscape in 2020.
Voice-activated content is one of the most important trends for brands to be aware of. According to the Marketing Insider Group’s Michael Brenner, voice-driven communication strategies will fit into the marketing mix, and will provide a unique way to engage customers.
For brands to be able to tap into this emerging medium, they should prepare their teams for the changes that are inevitably coming. Whether it’s by creating interactive ads, optimizing content to rank in voice searches, or simply taking the time to learn how voice assistants work, organizations will need to adapt.
User-generated content
Among all the content trends for 2020, one of the most important is user-generated content. Using this form of content is a great way to build trust and credibility in your brand.
In addition to helping your audience connect with you, user-generated content is also a great way to drive awareness of your brand. User-generated content can come from customers, employees, and other sources. It can be a video, podcast, review, or social media update. Regardless of what type of content you choose, it can help to create a sense of community and encourage customers to purchase.
UGC is used by many brands for different purposes. For instance, a tour operator Busabout used user-generated content to boost online conversions by 33 percent. In addition to this, Dell uses user-generated content from its customers to promote its products.
Brands are also using UGC to improve their email conversion rates. In fact, brands that leverage UGC in their email campaigns see an average increase of 13 percent in click-through rates.
In addition, user-generated content has been shown to increase web conversions by 29 percent, and to influence purchasing decisions by 79 percent of consumers. These statistics are a great reason to consider incorporating user-generated content into your marketing strategy.
Unlike traditional advertising, user-generated content provides a more authentic experience. When consumers see a brand’s face, they are more likely to become a loyal customer. It’s also important to remember that users look up to brands with a human element.
To maximize the effectiveness of user-generated content, you’ll need a publishing platform that’s robust enough to manage content. There are several options available to you, including Instagram, Twitter, and forums. There are even a few free options available. Depending on the platform you choose, you can also create content specifically for your mobile device.
User-generated content has been around for as long as social networks. However, with the rise of mobile devices and virtual reality, it’s no longer just about using social media to create content. In fact, it’s becoming a vital part of any marketing strategy.
User-generated content is a great way to build brand trust, and increase brand awareness. It’s also an effective way to encourage customers to share their experiences with your brand. This can lead to more interactions with your audience, which results in more one-to-one interactions.
Behind-the-scenes content
Having a behind the scenes look at your business can give you insights into your company culture, the people who make the magic happen and the processes by which your products and services are created. Using a BTS video as a teaser for your larger content can be a great way to get people to visit your website, and in turn, generate leads and sales. The more behind the scenes content you display, the more engaged your audience will be.
The best part of using BTS content is that you can showcase your products and services in a more authentic manner, making your business seem more approachable. You’ll be able to show off your best products and services, while keeping your company’s reputation intact. Plus, it’s a great way to get your employees to enthuse about their work, and to reward them for doing so. BTS is also the perfect way to show off the most interesting aspects of your business, without having to resort to an expensive agency or a corporate conference. This is especially true if you’re a small or medium sized company in need of a new lease on life.
Using BTS as a teaser is a great way to get people to visit the website, and in turn, generate leads and sell more products and services. The more behind the scenes content you display, a more engaged audience will be able to appreciate your work, and in turn, generate leads and sales. If you’re a small or medium sexy company in need of a new lease on a healthy apetite, BTS is the perfect way to get people to enthuse about your work, and in turn, generate leads, sales and more. Using BTS as a teaser for your larger, more expensive content can be a great way to get those interested to visit your website, and in turn, to generate leads and sales.
Branded content
Among the content trends 2020, branded content is one of the most talked about. This type of content is used to enhance the brand, build trust, and connect with consumers. It can be in the form of a video, blog post, or live event. It is usually created using outside resources.
Branded content works by evoking an emotional response from consumers. It is also a way to connect with new audiences. This form of marketing is especially effective when it comes to generating leads. Consumers want to learn more about a brand through content. The more information the consumer has, the better they will be able to make a decision. It’s important to research consumer demands before developing a branded content campaign.
Branded content can increase the return on investment in real time. Studies show that consumers are more likely to seek out additional content from an advertiser after exposure to branded content.
Branded content has also been shown to improve brand recall. A recent study from the IPG Media Lab found that branded content results in improved brand recall by 17%. It also increased brand lift by 50%.
Branded content has also been found to be effective when used in conjunction with banner ads. Banner ads are generally considered annoying. Consumers spend an average of 1.6 seconds on a banner ad. However, the average time spent on branded content is 45 seconds. This makes branded content the best way to capture the attention of new audiences.
One example is the Lego movie. The movie was one of the most watched movies of the year. The movie was also considered one of the best branded content campaigns of 2017. The Lego brand focused on quality content. The movie made $69 million on its debut weekend.
Branded content also builds long-term relationships with consumers. Creating a mutual partnership is important in reaching new audiences. As a result, brands are able to add value to both their products and services. The partnership also provides an opportunity to create public relations.
Branded content is also beneficial for search engine optimization. Friendly content is essential in search engine marketing. When a human brain sees a pattern of shared values, it recognizes it as a trusted source. It is essential for brands to make sure their staff is trained to live the brand’s values.
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