Top Books For Copywriters

In our list of top books for copywriters, we recommend John Caples’ Tested Advertising Strategies, Eugene Schwartz’s Everybody Writes, Craig Simpson and Brian Kurtz’s The Advertising Solution, and Jenny Blake’s Pivot. Each book offers useful advice, and each covers a different topic. If you’re looking for new inspiration, try some of these bestsellers. You’ll find … Read more

What Is Copywriting?

Copywriting

What Is Copywriting? The art of making people want your product or service. It’s about getting people in front of what they want and making it clear why it’s the right fit. There are many types of copywriting. Let’s look at some of the most popular types.