How to Organize a Swipe File

If you have a creative project you want to showcase, creating a digital swipe file is an ideal solution. In this article, you’ll learn how to organize your digital swipe file, find inspiration, and create a folder hierarchy. Once you’ve gathered your inspiration, start organizing your files! Keep in mind that your swipe file should … Read more

Copy Writing Secrets – How to Make Your Copy So Persuasive

SEO Writing

There are many copywriting secrets that are proven to convert your audience into paying customers. Among them are Funnel Scripts, Using Colorful Language, and Setting the Scene. Read on to discover the secrets that make your copy so persuasive. Once you’ve mastered all the secrets of copywriting, you’ll be on your way to generating more … Read more

Top Books For Copywriters

In our list of top books for copywriters, we recommend John Caples’ Tested Advertising Strategies, Eugene Schwartz’s Everybody Writes, Craig Simpson and Brian Kurtz’s The Advertising Solution, and Jenny Blake’s Pivot. Each book offers useful advice, and each covers a different topic. If you’re looking for new inspiration, try some of these bestsellers. You’ll find … Read more

What Is Copywriting?


What Is Copywriting? The art of making people want your product or service. It’s about getting people in front of what they want and making it clear why it’s the right fit. There are many types of copywriting. Let’s look at some of the most popular types.