Creating a white paper is important for any business, and a good writer can help you create a piece that is both informative and appealing. You’ll want to find a writer who can work with you to customize your paper to suit your needs, and help you promote it on multiple platforms.
Finding credible sources
Whether you’re writing a white paper or a research study, there’s no doubt that you want to include credible sources. But sourcing reliable information can be a daunting task. The key to determining a source’s credibility is critical thinking.
First, you’ll need to assess the author’s background. If you’re looking at a journal article about a medication, the publisher may have a personal or business interest in the topic. This might give you insight into the writer’s biases.
Next, you’ll want to evaluate the source’s relevance. If it’s been published over a year ago, you’ll need to be careful to find current references. Unless you have an immediate reason to believe that it is still relevant, you should avoid citing it.
You’ll also want to make sure that the source’s layout is trustworthy. If it’s an online source, you’ll need to determine the url.
Finally, you’ll need to find out whether the source’s content is subject to peer review. Most scholarly databases are great resources. These include JSTOR and Google Scholar. You can search these databases to see if they have articles that have been peer-reviewed. If they have, it’s a good sign that they are reputable.
You’ll also want to check out the “Cited By” function on Google Scholar. If your source has an extremely high number of cited references, you can consider it credible.
The Internet is a great source of information, but it can be tricky to determine the validity of content. This is because many online sources are not necessarily unbiased. They might be trying to promote a particular product or organization.
If you’re unsure, you can always ask your friends and colleagues. They’ll be able to tell you if they’ve seen a white paper that’s worth reading.
There are three main types of sources: primary, secondary, and tertiary. Each type provides a different depth to a topic. Usually, primary sources provide the most accurate and up-to-date information.
When you’re writing a white paper, you should choose the most credible source. If you’re unsure, you can use the CRAAP test to evaluate the source’s credibility.
Appealing to reader’s emotions
Using a few effective techniques to appeal to reader’s emotions when writing white papers can make a big difference in your ability to get your point across. You should be sure to use the right techniques, however, so that your copy will have the greatest impact possible.
In general, the best approach to attracting attention is to provide content that is interesting and engaging. You can accomplish this through the use of non-textual media, such as videos or images. You can also use storytelling to elicit an emotional response. The more compelling your content, the more likely you are to catch your reader’s attention and inspire him to take action.
The easiest way to appeal to reader’s emotions when writing a white paper is to tell a story. If you can create a story that ties your message to a personal experience, it can help you make a connection with your audience. You can use your story to show how your products or services can benefit the customer and make him feel more connected to your brand.
Using the correct rhetorical device can also be important. You can choose from logos, pathos, and ethos. Each one has its own benefits, but each relies on a particular type of evidence.
Pathos is a good way to evoke emotion and a sense of empathy. It isn’t always easy to use pathos effectively, but it can be very powerful. It can elevate your white paper to the next level.
The best way to choose the appropriate tool is to listen to your audience. The more you know about them, the better copy you will write. Whether you are writing a white paper or talking to a friend, you should be able to discern the communication strategies that will work for you.
If you are looking for a good argument to make in your white paper, you should find a credible source that has a solid reputation. You can use a government report, respected trade journal, or industry association.
You should also be aware of some of the pitfalls of appeals to reader’s emotions. You should never use emotions as the sole reason for persuading your audience.
Promoting your white paper on various platforms
Getting your white paper in front of the right people is an essential component of a successful marketing campaign. Whether you’re promoting a white paper for lead generation or a CTO’s upcoming presentation, there are a number of ways to spread the word.
One of the most common methods for promoting your white paper is to send an email to your list. This can include people who have shown interest in your brand or specific features. You can also share a link to your white paper on your company’s Facebook page or LinkedIn profile.
You can also repurpose your white paper as a blog post or video. You can also add a call to action to your white paper, which can be shared on social networks and in your email list. This can drive leads to your landing page, where they can download your white paper and provide their contact information.
Another way to promote your white paper is to speak at a conference. Speakers who speak at conferences can use their experience to educate their audience about a particular topic. However, you should be careful not to give away all of the content in your white paper. You should focus on delivering new, valuable information.
You can also promote your white paper by posting it on syndication services. These services often charge a fee for each lead that your white paper generates. You can also distribute your white paper in your company’s email signature.
You can also get the white paper shared in your personal status updates on LinkedIn. You can also write a blog post or article that discusses some of the key points in your white paper. These blog posts can be shared on other social platforms, exposing your white paper to new audiences. You can also advertise your white paper through YouTube videos.
You can also create infographics and share them with your email list, partners, or social networks. These graphics can be integrated into your blog posts and used to engage with your target audience. You can also use SlideShare to create presentations and collect leads.
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