Whether you are new to writing or a seasoned copywriter, there are some copy writing secrets that can help you get the most out of your copy. This includes exploring the real-world benefits of your product or service, creating content that is customer-centric, and testing your copy before taking it live.
Create customer-centric content
Creating customer-centric content requires a lot of research and a clear understanding of your target market. This type of writing should be effective at creating a desire in your prospects and compel them to take an action. To get started, start by defining your target market. This includes the age and demographic of your customer. Identify the key pain points that your target market faces. These can include social media, e-mail marketing, and the ability to communicate with your customers.
If you are creating content to market a product or service, your copy needs to make it clear that your product or service is the solution to the problem. You should also educate your readers on the benefits of your product or service. Your expertise on the solution should be leveraged to extrapolate the impact of the features you’re selling.
Use customer testimonials to help reinforce your copy. Customers want to feel like they are talking to a real person when they buy a product or service. Make sure to use a testimonial that is appropriate for the section of your copy. Testimonials that are a little too general, or even those that do not match the copy at all, will confuse your readers.
Use specific numbers to grab people’s attention. Specific numbers give people a sense of benefit, making them feel like they can trust your advice. Specific numbers also make your copy more persuasive. For example, when writing for a website, you might use the number 175 to describe how long John Deere has been building farm products.
If you are creating copy for a product or service, make sure to use a mix of keywords and phrases. This is a simple strategy that can increase your on-page conversions.
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