Why a Content Audit Is Necessary When Redesigning a Website

A content audit is a great way to find out which pieces of your website are performing well and which ones need to be updated. This can also help you determine what other content you need to create to help your business succeed.

First, you’ll want to collect all your content assets. This includes everything from web pages and blog articles to videos and downloadable content (like ebooks).


A content audit is a necessary step to take when redesigning a website. It is a great way to gather all of the data you need and get a feel for how your site is performing in different areas.

Having all of this information at your fingertips can make your life a lot easier in the future, and can even help you prioritize the work that needs to be done to improve your site. To start off the process, you’ll need to gather all of the content on your website, including blogs, social media posts and anything else that has been written for your business.

You may need to use a tool such as Screaming Frog to crawl your site and pull out all the relevant content for you. This is a good idea, especially if you have a large website, as it will ensure that all of the relevant content is gathered into one place.

Once you have all of the content gathered, it is time to organize it into a spreadsheet. This will make it easy to see all of the important data you have gathered and will make it much easier for you to carry out the content audit.

The next step is to decide what categories of data you need to capture from the content in order to perform the audit. This could include the type of page, whether it’s a blog post or an article, if it’s owned by someone, if it’s updated regularly, if there are any attachments, if it’s been linked from other pages, and how it’s been optimized for search engines.

As you’re doing this, it is a good idea to keep an eye out for any broken links or embedded content that doesn’t load. These can be very important when it comes to ranking in search results.

You’ll also want to assess the content for quality, ensuring that it is up-to-date and accurate. This will help to protect your brand’s reputation and keep your site on the right track with search engine algorithms.

After completing the audit, you’ll need to decide which content is worth keeping and which isn’t. This will give you the information you need to plan a strategy that will bring your business closer to your target market.


If you have a blog, it is important to conduct a content audit on the site. This will give you insights into what your audience is interested in, which pages are generating traffic, and how well your content is performing.

Blogs are online journals where people share their thoughts, ideas, and beliefs. They can be individual or corporate and are usually updated regularly. In addition, blogs often include forums for comments from readers. They are a great way to communicate with a large audience and attract new visitors.

A blog can be a good addition to a traditional website because they are easy to update and generate more search engine traffic than simple pages on a website. This can also help to create a sense of community and promote brand awareness.

Some businesses use blogs to share their opinions about a product, service, or subject and they are used to drive traffic to their websites. They can also be used to create a second stream of revenue by selling advertising space or products.

The most effective blogs share their knowledge and experiences about their topics with their audiences. They are an excellent way to increase brand awareness and build a reputation as a leader in the industry.

There are many different types of blogs, from food and fashion to marketing and business. Each has its own unique characteristics and can be helpful to a particular audience.

It is important to conduct a content audit on a blog because it can help you to identify the most successful content and improve the overall performance of your site. A content audit will also show you what is working, and what is not, so you can make adjustments accordingly.

You can also use a content audit to identify content that should be removed from your site or repurposed for another purpose. This can be particularly important if you are running a campaign and want to know what type of content is working best for you.

The process of doing a content audit can be daunting, but there are steps you can take to make it easier. Start by categorizing the content. This will ensure you are collecting the data you need to reach your goals and will reduce the number of questions that arise when analyzing the results.

Social media

Performing a social media audit may sound scary, but it’s actually an essential part of a digital marketing strategy. By reviewing your social media presence, you can identify areas where you can improve your online presence and reach more customers.

Whether you’re new to social media or have been using it for years, it’s never too late to perform an audit. In fact, the number of global social media users will top 3 billion by 2021, making it a great time to review your content and marketing strategies.

Once you’ve identified where you need to focus your efforts, it’s time to get started. Fortunately, many social media platforms make it easy to track performance on their platforms by providing analytics tools and templates.

Use these to analyze your posts, focusing on how they’re doing compared to others in your niche or industry. This will help you figure out what type of posts are getting the most engagement and traction from your audience.

For example, you might see that your top-performing blog post is also attracting a large number of clicks to your website. You can then use these data points to create future campaigns that will appeal to a wider audience.

It’s also a good idea to keep an eye out for new platforms that might be relevant to your industry or target market. If you see one that looks like it could be a great fit for your brand, add it to your social media audit spreadsheet.

If it’s a new platform that doesn’t have much user growth, you can decide not to invest in it and instead focus your efforts on those that are doing well. This way, you’ll be more likely to stay in front of your competition and continue to gain followers and fans on your chosen platform.

Once you’ve completed your audit, you can take a look at the results and make plans for the future. You can use the information gathered to set specific goals for each of your social accounts, so you can track them closely over time and ensure they’re working toward your marketing goals.


A content audit is a great way to evaluate the quality of your website’s content and to identify potential improvements. It helps you maintain a consistent message, ensures your audience receives accurate information, and keeps your online presence clean and organized.

The goal of a marketing content audit is to determine what types of content are bringing in the most traffic, converting visitors into leads or sales, and getting the most engagement from social media. It also enables you to identify gaps in your content that could be filled with new content.

While a content audit is a valuable process, it is essential to know exactly what you are trying to achieve before you start the process. This will help you focus on the right goals, and make the audit process more efficient and productive.

Choosing the right goal is vital to a successful audit, and it will determine the type of data you collect, how you categorize the data, and what you decide to do with your findings. It will also help you to get the most out of your time and resources.

Once you have your primary goal in mind, it is best to complete a spreadsheet that identifies all of the data points that you want to analyze. It can be tempting to add and remove categories throughout the audit, but this can make the analysis more complex and less effective.

When analyzing your content, it is important to keep an eye out for broken links and outdated, stale, or irrelevant content. These issues can have a negative impact on your website’s search engine optimization and overall user experience.

A content audit is a crucial process to conduct regularly. It will help you to create a content strategy that meets your business’s goals and helps you to continue producing high-quality content.

Another reason to perform a content audit is to find ways to improve your website’s SEO. This can be done by looking at the performance of pages that are relevant to your target keyword and the content on those pages. Using a tool like WooRank’s SEO monitoring and site crawler features can help you identify pages that are not performing well.

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