The importance of email marketing statistics cannot be understated. Having these information readily available can help you improve your marketing strategy and segmentation. You can also learn more by receiving a weekly newsletter that includes marketing statistics. Email newsletters are a great way to gauge your success. The statistics listed below are relevant to both online and offline businesses. They help you create a more targeted, more effective email campaign. To find out which statistics you should be tracking, check out the articles below.
Mobile users check their email 3x more throughout the day
According to a new stat, mobile users check their email three times more than desktop users do. This shows that while email reaches 85% of people, mobile users are more task-oriented and have unique goals. In addition, 58% of people check their email first thing in the morning. Clearly, these users have a higher priority than the rest of us! So what should marketers do to make their emails stand out to mobile users?
Mobile commerce is a great way to influence spur-of-the-moment and planned purchases. A recent study showed that 38% of American smartphone users purchased a product after reading a marketing email on mobile. Additionally, 45% of those purchases were made in-store. In addition, mobile marketing is particularly effective for younger audiences, because most users spend most of their time inside an app. In fact, 70% of mobile users check their email in the mobile app, and they check it in the morning.
Despite this trend, mobile email use is continuing to outperform other channels, including desktop and laptop computers. A recent study found that 59% of US consumers check their personal emails on their mobile devices, while 23% of users access their private inboxes at work. Those numbers are shocking, but the benefits of a responsive email design are substantial. This can increase click-through rates by as much as 30%!
Personalized emails improve click-through rates
Personalized emails increase the click-through rate of your email campaigns by as much as 139%, according to a new report from Bluecore. Personalized emails are those that are tailored to the recipient based on past purchases and preferences. A recent study found that 81% of respondents were at least somewhat likely to make additional purchases after receiving personalized emails from a retailer. Furthermore, a whopping 70% of respondents would allow retailers to collect their personal information and send them targeted promotions.
One of the best ways to improve click-through rates is to segment your list. Sending the same email to all of your subscribers will result in low click-through rates. The best way to do this is by segmenting your list according to interests. This will make it easier for you to send relevant emails to your audience. While sending emails to every subscriber may seem like a good idea, remember that not everyone will be interested in what you have to offer.
The CTR metric measures how many people opened your email and clicked the link within it. Usually, a CTR of 5% or more is considered good. However, there is no universally accepted standard for email click-through rates. Some sources report that the average email CTR varies widely from one company to another. Paceco states that an email with a click-through rate of 10% is considered good, while Delivra reports that an average email click-through rate of 3.57% is considered good. Moreover, emails containing legal content are among the least effective in terms of CTR, while sports emails rank as the highest.
Dynamic product recommendations boost email CTR
The use of dynamic product recommendations is one way to increase the email CTR and engagement of your subscribers. These emails are generated based on machine learning algorithms and are triggered when the recipient opens the email. The most relevant and compelling offer will be displayed based on the recipient’s interests and preferences. To make them more appealing to consumers, you should also use larger images and avoid using product titles altogether. For maximum CTR, use different algorithms for different user segments.
Personalization increases email CTR by allowing recipients to choose products based on their previous purchase history. Product recommendations can help boost conversion rates, resulting in more revenue from fewer visitors. A study by Salesforce showed that product recommendations account for 7% of site visits, but contribute nearly 30% of the revenue. The use of personalized recommendations in email content increases click through rates and improves the average order value. This article will explore the best ways to use product recommendations to boost email CTR.
To increase email CTR, use responsive design for product recommendations. Desktop designs typically display three products per row, but mobile versions stack them so the product imagery stands out and maintains intrigue. Using large product images, displaying a title, and removing the price can increase email CTR by 37%. This strategy is highly effective for increasing open rates, and will increase email CTR significantly. And while this technique isn’t suitable for every type of industry, it does work well for email campaigns in general.
Abandoned emails have a higher conversion rate than newsletters
You’ve probably heard that abandoned emails have a higher conversion rate than your newsletters. What’s the deal? There are a few reasons for this phenomenon, and it’s not the only one. Newsletters are incredibly popular, but abandoned emails are much more effective for converting leads into customers. Abandoned emails, on the other hand, have a higher conversion rate because they’re less likely to be deleted and have a higher open rate.
First, abandoned emails are far more likely to be opened than newsletters. While only 21% of opened emails received a click-through, more than half of those who opened them completed a purchase. This is a huge number! Emails that contain abandoned product links are more likely to be open and clicked on than newsletters. For this reason, you should send abandoned email sequences to reactivate your customers’ interest in your products.
Another reason abandoned emails have a higher conversion rate than your newsletters is because they take a little bit of time to send. According to a study, out of 100 newsletters sent, only one converts to a purchase. This is a shocking number considering that email newsletters are very difficult to create and send, which makes them an inferior option. But if you can create a series of abandoned emails that contain relevant products, you will have a better chance of converting your subscribers.
Email bounce rates are below 1%
If you’re using an email marketing service, you’ve probably seen bounce rates that are higher than 1%. While it’s normal to have some bounces, the goal is to keep them below 1%. Bounces are caused by a variety of reasons, from email addresses changing to temporary delivery problems. However, email bounce rates above 2% or even 5% are cause for concern. Bounce rates over 10 percent indicate a significant problem.
According to email marketing statistics, media and entertainment industries are among the least-bounced industries. In contrast, business services, real estate, and agencies have the highest bounce rates. In addition, the media and entertainment industries have the lowest bounce rates. These industries also have the lowest average unsubscribe rates. According to the latest statistics, email bounce rates for these industries are generally below 1%. And even if you don’t have a high-performing email marketing campaign, it’s not impossible to achieve low-bounce rates.
The best way to determine whether your emails are bouncing is by using an email analytics tool. Among the many email analytics services, Campaign Monitor’s 2020 Email Marketing benchmark study shows that most marketers’ email bounce rates are below 1%. But, if your email bounce rate increases steadily over time, you should address the cause. The reason behind a high bounce rate is often related to the quality of the email list, which you should take ownership of.
Time spent reading emails has dropped from 13 seconds to 10 seconds
Despite the recent decline in the time people spend reading emails, many marketers remain confident in their efforts. In fact, according to a study by Litmus, the average time spent reading an email has fallen by 10 seconds in the last three years. The reasons for the decrease vary, but all point to a decrease in email read-time:
In 2018, 61 percent of emails were read by recipients. Only 25 percent were skimmed or glanced, while 15 percent were deleted. Mobile access and increased email engagement go hand-in-hand. Emails are now opened on mobile devices, while 61 percent of emails are opened on desktop. Despite these declines, mobile devices remain the top reading environment. In fact, mobile devices are the most popular email platform, with 42 percent of all emails opened on mobile.
Email opens vary by country, region, and time of day. In the U.S., approximately 20 percent of emails are opened between nine and noon, with the remainder being opened throughout the day. Spanish email opens peak between 4:00 and 5:00 p.m., while Australians and New Zealanders begin reading emails earlier than the rest of the world. The percentage of emails opened for reading on mobile is high, with 84 percent of those opened being read.
Trends for 2022
Email marketing has long been one of the most effective methods to reach prospective customers. Yet, it has its share of problems and challenges. This year, more challenges are in store for email marketers. The looming specter of a changing digital marketplace and rising distrust of social media platforms are likely to make most marketing experts nervous. And there’s no doubt about it: the lack of data and integration are still the primary challenges faced by most marketing experts. The following are some trends for email marketing in 2022 that you need to watch out for.
First, keep your email design simple and click-worthy. While you’ve seen some impressive email design trends in the past year, don’t overdo it. Instead, combine static images with dynamic elements. This way, you’ll create visual depth while giving yourself more control over which elements to display first. Next, keep an eye out for modern email design trends and incorporate them into your campaign. For example, you may want to try sending your audience birthday messages with exclusive discounts or Early Access Invites.
As the pre-COVID era has ended and we enter the post-COVID era, email marketing is no longer the same. Despite the fact that email still remains one of the most popular methods of marketing, customers’ preferences are constantly changing. To stay on top of this ever-changing world, you must adjust your marketing strategies accordingly. As email remains one of the most efficient marketing channels, it can generate up to $51 for every dollar spent.
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