If you want to make your blog writing more engaging, you should make it as friendly as possible. Blogs are meant to be informal and your readers do not expect formal writing. If you try to write a formal article, it might sound too much like you are lecturing them or boring them. Instead, write like you’re talking to them, and use terms that they are familiar with. Use images when possible. Using images will make your blog writing more enjoyable for your readers.
Write like you’re talking to your reader
Writing like you talk is often frowned upon, but if you have an audience, you may want to consider using a conversational tone. Not only is this approach more natural and enjoyable, it will also help you avoid the writerliness and coldness that many marketers are prone to. As consumers, we prefer to hear from one person rather than hundreds or thousands of emails from brands we don’t know. When writing blog posts, try to imagine one of your most loyal readers opening your email. Then, imagine that person clicking through to read your blog post.
Don’t over-complicate your sentences. It’s fine to use conjunctions to start sentences, but keep them simple and direct. Adding an emphases to make your points more clear is not bad either. Use stronger words to show off your intellect, but don’t overdo it! You don’t want your blog post to read like a marathon. You don’t want your readers to think they aren’t getting what they need!
A good rule of thumb in blogging is to keep your paragraphs between two and three sentences long. Longer paragraphs are not only hard on the eyes, but they also don’t convey the information that you want them to. A paragraph should contain at most four lines of text, though this may vary. A paragraph can be as short as one or two sentences. Avoid formal language, as it will confuse your reader. Use fragments and slang to draw the reader’s attention.
Use familiar terms
Using familiar terms in your blog is an excellent way to make your content more accessible and easy to read. You may be surprised to learn how many people don’t have a clue what each of these words mean. For example, you might not know that the phrase backlink means a link from another website that takes the reader to a related website. Or you might be using the term eBook to describe a downloadable version of an eBook. Either way, these are all terms that your readers will be familiar with.
A high-quality blog post will be ranked higher in organic search results, but a low-quality one will not. It may result in multiple sessions and several pages in a single session. Your blog post must address this, and this can be accomplished by incorporating the term “User Generated Content,” or UGC. UGC is an acronym for User Generated Content, which is visitor-generated content that is deemed informative and useful.
Use digestible sentences
You should aim for shorter and more digestible sentences when blogging. Long sentences are hard to understand and digest, so try to keep each paragraph under three sentences long. Also, you should use headings and subheadings whenever you can to reduce the cognitive load of readers. These elements will break up long walls of text into more digestible chunks. Ultimately, this will make your content more accessible to readers. To use these tips effectively, make sure that you’re mindful of the words you use.
In formal writing, topics are clustered by paragraph. A topic sentence establishes the main idea of the paragraph, supporting sentences provide further detail, and a concluding sentence wraps things up before moving on to the next paragraph. The goal of your writing is to keep your readers’ attention, so use less words and split them into smaller sections. This way, your readers can get a more digestible piece of content without the overwhelming amount of text.
When using images in your blogging content, make sure to choose the right type of image. Choose images that convey the theme of the content. They should represent different races and genders. Also, remember to include people. You want to make your readers feel that they are reading something real. The right image can make a great difference in the way that you connect with your readers. Read on to learn more about how to use images in your content.
When using images on your blog, be sure to credit the original creators. Many times, the image creators will request credit and remove the image if you don’t give them proper credit. Even if you don’t have permission to use the image, it’s still important to give the image creator credit. Using pictures from public domain sites is also safe and generally does not violate the law of copyright. So, be sure to read the terms and conditions before using any images.
Choosing the right images for your blog is a challenge. You don’t want to violate the law, but it is important to find images that are free and of high quality. To make the process easier, you can use free or creative-commons images. Many free images are available online, so be sure to check them out before using them in your blog. There are many websites that let you filter images by rights. There are even free and low-cost resources for stock photos.
When using images in your blog, make sure they fit within the space allotted for the content field. Otherwise, they will lose their details and look out of alignment with text blocks. The size of an image will also determine the file size, and larger files take longer to load on the internet. You should also keep in mind that larger files will reduce page loading speed, so you should optimize images for the web before using them in your blog content.
Avoid filler text
When you are writing a blog post, avoid using the passive voice, which uses different forms of the word “to be” to describe a subject. The passive voice often leaves out essential information, confuses the reader, and adds unnecessary bulk. Instead, use the active voice, which requires extra research and conscious effort. But if you must use the passive voice, remember these tips:
Filler words are common, but they are not necessary. While they may seem necessary for your blog post, they detract from the quality of the content and make the piece less compelling. They also make your writing sound less authoritative and lethargic. In fact, using ‘just’ instead of ‘writing blog posts’ can boost your writing’s authority and credibility. Furthermore, it is better to write in precise, direct language than vague, cliched phrases.
Before sharing your post, make sure to proofread it. This way, your readers can find your information easily and understand what you are saying. Plus, a clearer and shorter post can save you a lot of time later on. So, if you can avoid using filler text, your readers will be more likely to read your post. You can also avoid a lack of clarity in your post by making it more engaging.
Another way to make your content more interesting is by using conversational words. This is a great way to convey your message without sounding too formal or unprofessional. However, keep in mind that this method is best left to the designers of the blog. It can turn into a lengthy discussion of word choice, so you may want to team up with a designer for a specific project. Ultimately, it’s up to you to decide which approach is best for your needs and your readers.
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