Creating free content doesn’t have to be hard. After all, the Internet is full of free cultural works and articles. But what makes them so valuable? Read on to discover what you can do to make the most of free content for your website. Here are some tips:
Short content means less comprehensive content
Despite the misconception that short content is less comprehensive, studies have shown that it can drive huge results for a more expensive product. Nike, for example, is famous for its ad campaigns that sell its athletic shoes based on their fifteen-second “Just Do It” ads. It’s the brand’s 12-word ad about Colin Kaepernick that made a splash with its consumers. Similarly, short-form content has a lot of potential for success with free content.
The most compelling content on the web can be very short. The audience doesn’t want to spend hours or even days reading it, so short content can do the trick. As long as it’s worth sharing, short content is almost as impactful as long content. It should be focused on a single idea and challenge people to spread it. In order to be effective, it should be inspiring, informative, and make your readers want to share it.
Short content is more narrowly optimized and hits people at the right time of transition. Long-form content, on the other hand, gets people on larger devices purposefully and intentionally. In other words, long-form content is more informative and able to position a brand as a voice and thought leader in its niche. The benefits of long-form content go beyond SEO. Long-form content helps to position a brand as a thought leader and helps their audience make decisions.
Another disadvantage of short-form content is that it takes longer to produce and consume. Additionally, it’s easier to make short content mobile-friendly. Nonetheless, it’s difficult to cover topics in-depth, and short content may get formulaic and turn off your audience. Short content will drive growth, but it doesn’t have the benefits of evergreen content. If you’re looking for an effective way to drive growth in your business, it might be the best way to go.
It positions you as an expert and authority on a topic
Today, people have many options. They want to find someone they can trust who is an expert and an authority on a subject. But how do you become that trusted authority? Here are three steps you should follow to gain authority status. Start by writing free content. Provide it in high-quality formats. Write about your expertise in a way that is engaging and relevant to the topic at hand. Give your readers something to look forward to and that will establish your position as an expert and authority.
It gets you loyal followers
One of the most popular ways to gain loyal followers is by providing free content. It creates marketing opportunities and converts web traffic into leads. Free content also gives you the opportunity to answer questions and generate interviews. By providing valuable content, you can create die-hard evangelists and loyal followers. Free content is an excellent way to increase your social media followers and increase your organic traffic. Read on to learn more about how to get more followers and make more sales.
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