How to Write Marketing Email

If you’re not sure how to write a good marketing email, read this article to get an overview of the different aspects that make up an effective message. We’ll discuss the subject line, the Preheader text, and the body of the email. The Call to Action is perhaps the most important part of an email. The hook should make the reader want to read more. This should be as clear as possible and targeted to your client base.

Subject line

While the length of a subject line does not directly correlate to the open rate of your marketing email, it is important to consider how long it is for small screens. Try to stick to between 30 and 60 characters. Moreover, when writing a subject line, include action words that inspire a reaction from your subscribers. These words are the key to engaging your audience and boosting your open rate. Aim to write short, punchy subject lines that make the recipient’s curiosity piqued.

A strong subject line can contain a command or action verb that will entice your readers to click the link in your marketing email. Using statistics to provide useful information is another excellent option. Statistics also pique curiosity. Everybody loves to be at the forefront of a trend, and they will likely be interested in your email if you include statistics. A limited time offer is another way to get attention from your audience. You should also avoid using a long subject line that contains a lot of words.

To get an impressive open rate, you must be able to quantify the performance of your marketing email campaign. You can do this by using dozens of tools that analyze your email marketing data. EngageBay is one of them, and it helps you segment your audience and A/B test different subject lines. It is a great way to boost your email’s open rate and ensure that it has the best possible conversion rate.

As mentioned, the subject line of your marketing email should reflect your brand’s personality. In general, emojis demonstrate an upbeat energy, while jokes and direct offers seem more friendly and accessible. Conversely, a more serious brand can opt for a more formal approach. For instance, a bespoke clothing brand can use an individualized subject line that addresses the contact by their first name. This is a great way to pique people’s interest in what’s inside.

While marketing emails are very powerful, their effectiveness is based on how many people actually open them. A good subject line will catch the audience’s attention and increase your open rate by as much as 50%. A good subject line will be more effective than an average body of an email, triggering curiosity. If the recipient is not interested in your product, a bad subject line isn’t going to make any difference. However, a good subject line will make your email look important and prompt curiosity.

Preheader text

Before starting your marketing email campaign, you should consider the purpose of the preheader text. If you want to increase click-through rates, include some kind of personalization in the email subject line. According to the Psychology of Waiting Lines, people need a sense of certainty to open an email, so a preheader that starts with “Hi, ‘your name'” is a great way to personalize it.

A preheader text is essentially an extended subject line, and should communicate the most compelling benefit of your email. It should remind readers to open your email by highlighting your value proposition. In the example above, Derek Halpern uses the preheader text to appeal to a wider audience. In the following example, the subject line of the email focuses on people who do not yet have 1,000 subscribers. The preheader text also reinforces the value proposition of the subject line, and includes a clear call to action.

Another way to use preheader text in marketing email is to add it to the email’s HTML file. In most cases, this text will automatically fill in the preheader with the alt text of the top image. However, it is important to keep the preheader text short. Most email clients display preheader text between 35 and 90 characters in their preview pane. Short sentences will take up 90 characters, so make sure the content is short. Also, remember that mobile previews will be shorter than desktop versions.

The preheader text is the first thing that a recipient will see when they open your email. It should be enticing enough to get them to open the email and learn more. By adding a personal touch, it will help your email achieve better performance. A preheader text is a powerful tool in attracting clients. This is particularly helpful in increasing open rates. You can add a Call-to-Action in the body of your email.

When writing an email, always consider the reader’s device. Most emails are read on mobile devices, so assuming that most readers are using a mobile device is an excellent strategy. Some studies even suggest that up to 70% of email opens occur on mobile devices. As a result, your email should be designed to fit the device used by most readers. In addition to the preheader text, you should also consider the user’s location when sending an email.

Body of email

Using a compelling subject line is essential to grabbing your recipient’s attention. The email’s body should provide information that the recipient can benefit from. Avoid a long introduction or a long description of the company, and instead inform the reader of the value of what you’ve got to offer. To get your message read, you need to convince the recipient that you’re worth their time. So, follow these tips to write a great email.

Before you begin writing the body of the email, you need to create a catchy subject line. The subject line is the hook that entices readers to open the email. Use verbs and adjectives to hook them into reading the rest of the email. You can also use a question or even a number. Try to target a particular audience so that your email will appeal to them. The subject line should contain the main message of the email.

Your subject line should promise something that the recipient can use. Make sure you include a coupon or a promo code in your email to help them get the discount. Otherwise, it will just lose them as customers. People are inundated with emails, and it will be difficult for them to read one more. Don’t send emails that just serve as clutter. Instead, use them to drive results. By utilizing these tips, you can write a compelling subject line that will get your subscribers to open the email and read the rest of the article.

Your subject line is one of the most important aspects of your email. It is the first thing that your recipients will see, so make sure it’s eye-catching and relevant. It can also increase the open rate of your email. You don’t need magical words to get your audience’s attention – the focus is on a deeper understanding of the audience, which will help them make the best buying decisions. So, keep it short and sweet!

Call to action

Your marketing emails must have a call to action. This can be in the form of an offer, a book or demo, a whitepaper or other information. Your call to action should be simple and straightforward to do and will give your prospects a reason to contact you again. Below are some examples of good calls to action in marketing emails. Listed below are some of the most effective examples. If you’re unsure of how to make your call to action stand out, follow these guidelines.

Personalize Your Call to Action – If possible, make your CTA personalized. This could be a customized GIF or image holding a coffee cup with your lead’s name on it. People love emails that have a theme. Try finding an idiom or topic that your subscribers would enjoy and building around that. You’ll be surprised how much more likely your subscribers will be to act after reading your emails. If this isn’t possible, then use a GIF.

Place Your Call to Action – Make sure your call to action is placed above the fold. It should be on a different page than the rest of the email. Also, don’t just rely on hyperlinked text to direct people to your page. Use call-to-action buttons to increase conversion rates by up to 28%. And don’t forget – use call-to-action buttons to get your audience to take action.

The call to action is just one part of the overall composition of your email. Your subject line, message, opening line, and CTA all play a role in its effectiveness. If all the elements in your marketing email are flawless, then your conversion is imminent. Make sure your CTA is actionable and relevant. You don’t want your subscribers to be left hanging in a dilemma. Keep these tips in mind and you’ll be able to create effective CTAs for your emails.

Increasing Importance of Context – Remember that the more valuable your content is, the more likely your subscribers will be to click on it. When placing your CTA in an email, make sure to mention the benefits to your audience. When a CTA is too long, it will seem like a sales pitch. Make sure your CTA is centered in the message, but keep it as short as possible. If you want to make your CTA more appealing to the reader, use the right words and keep your CTA at a reasonable length.

If you're interested in learning more about copywriting, click here to check out a great course. It'll teach you everything you need to know to start writing effective copy that sells.

Did you miss our previous article…