The Importance of a Good Meta Description for Search Engine Optimisation

meta description

A good SEO meta description and title are critical to attracting visitors to your website. Here are a few tips to help you create the perfect description:

SEO title

It’s not just the SEO title that gets you noticed, but also the meta description. It plays a critical role in search engine results and can make or break a landing page’s ranking. The meta description is a concise summary of the content on a page, preferably including calls to action. While meta descriptions vary in length and phrasing, they should include important keywords and a compelling call to action.

The meta description complements the title tag, but it is far more important. It should attract visitors to click the link and learn more about the content on the page. To write an effective meta description, understand who the ideal searcher is. Use the keyword phrases and use them in your meta description to target them effectively. If you use the keywords correctly, your meta description will increase your website’s search engine rankings. Moreover, it will attract more click-throughs.

The meta description is the small blue text at the top of the page. It must contain 155 characters to be read by searchers. According to Ahrefs, Google rewrites meta descriptions for nearly 63% of results. The Portent study shows that this rate is higher for desktop searches, but is much lower for mobile. While meta descriptions are important for SEO, they are not a guarantee that they will appear in search results.

SEO meta description

An SEO meta description should be able to capture the attention of the user. It should contain targeted keywords and secondary keywords. This way, Google will highlight these keywords in the search results. However, if you want your meta description to be effective, you should avoid using deceptive words. While this is one of the most important elements of a meta description, it is not the only factor that must be considered. Keep in mind that Google will detect deception and will penalize you accordingly.

SEO meta descriptions must be no more than 120 characters. Any longer than that can make your meta description seem uninformative or vague. A good rule of thumb is to create a snippet that gets to the point and provides the most relevant information within the first 120 characters. It will encourage click-throughs to your website. You should also make sure that the meta description is concise and informative. Keeping these tips in mind will make your meta description stand out among the other results and attract more traffic.

While this is not the most important aspect of SEO, a good SEO meta description will increase click-through rates. The higher your CTR, the more likely it is that people will click through to your site and read your content. Google uses this CTR to determine the rank of your content. If you can maintain a high CTR, you can move your website up in the SERPs. You can also use keywords in the meta description to boost your rankings.


One of the most important things to consider when creating a meta description for a website is its uniqueness. A meta description is a short excerpt of a page that gives users a quick overview of what a page is all about. It appears beneath the blue clickable link in search engine results, and also appears in snippets of shared articles and posts on social networks. When writing a meta description, remember to include important keywords near the beginning of the text.

One way to ensure your meta description has a high uniqueness quotient is to make it as long as possible. While the length of your meta description does affect its SEO ranking, it is far less important than its content. Higher search volume keywords tend to be less likely to be rewritten. However, you can still use short, descriptive meta descriptions for your website. This strategy is not only effective but also affordable. After all, the description is what users see when they enter a search query.

To make sure your meta description is unique to your site, try to think of how you would describe your business in the words of your potential customers. After all, they are likely searching for a solution to a specific problem or query. Using a meta description that answers that question is a great way to attract their attention and make them click through to your site. It will also give them an idea of the problem that they have with your business or service.


While the relevance of meta description may not directly affect ranking, it does have a direct impact on how search engines interact with a page. These snippets appear beneath a blue link in the SERP. They can also appear on social media pages. The meta description can help visitors understand what a page is about and can improve CTR. It is therefore important to craft an effective meta description to increase your search engine visibility and click-through rates.

While it is important to optimize every page on your website, it is most important to focus on the most popular ones. The top 10% of blog posts will likely generate the most traffic. It’s not worth focusing on improving meta descriptions for content that is years old. In many cases, meta descriptions are missing or duplicated. In addition to duplicated Meta descriptions, one-quarter of websites do not have them at all. Adding a relevant meta description can boost your website’s ranking and traffic.

As a part of a SERP snippet, meta descriptions can be any length, though Google typically truncates them to 160 characters. However, make sure that they are as descriptive as possible without sounding spammy. While the length of a meta description will vary based on context, its primary purpose should be to provide value to a searcher and drive clicks. As a rule, don’t over optimize it.

Active voice

The active voice is preferred over the passive voice, especially in the meta description, because it comes across as more authoritative and confident. This style of writing also helps to keep your meta description short and straightforward without sounding vague. Using active voice also works well with the call to action of your meta description, which should be an invitation to complete the conversion. The following are some reasons why you should use the active voice. You may also use it in other parts of your website.

Firstly, active voice makes it easier to incorporate actionable language. For example, in your meta description, “Find all the styles” would be a good call to action. This way, potential customers would know that they can take action on the information that you have provided them. Secondly, active voice takes up less space. By using this technique, you can attract more readers to your website and increase your conversion rate. The use of the active voice in the meta description can also lead to higher conversion rates.

Lastly, active voice is more impactful than passive voice. Use active voice and avoid copying other websites’ meta descriptions. Use keywords that are relevant to your page. The use of the active voice in the meta description will make it more relevant to the user. Make sure to use active voice in your meta description, so that it can motivate readers to click on your site. You can add as many keywords as you want, but remember that there is only so much space. If you’re not being original, it will come across as a duplicate.


A well-written meta description for keywords is an important part of search engine optimization. It helps potential customers find your content and click on it. Meta descriptions are usually placed underneath your URL and provide a brief summary of your content. They can also be a great way to hook readers and get them to visit your website. Listed below are some tips to write a great meta description. Here are a few examples of good meta descriptions.

In order to optimize your meta description for keywords, keep it under 160 characters. This space is not enough for a lot of keywords, so focus on a single main keyword and a few secondary keywords that support that keyword. Avoid stuffing your meta description with too many keywords, as it will result in duplicate descriptions and a bad ranking on Google. The length of your meta description is very important. When writing it, keep in mind that Google will also use your description to rank your page, so making it as interesting as possible is essential.

It’s also important to be aware of the types of search queries your site gets. For example, a search for “shoes for sale” can represent two very different intentions. Therefore, it is important to understand what your audience is searching for when choosing keywords. You can do this through keyword research tools such as Ahrefs. If you are unsure, hire an SEO expert to check your meta descriptions. They’ll be able to help you choose the best keywords to rank high for them.

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